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Wieden+Kennedy wins 13 Lions for Nike and Heineken
Picture: ECD’s W+K Amsterdam Mark Bernath (left) and Eric Quennoy (middle), mainly responsible for Wieden+Kennedy’s huge success in Cannes and Enrico Balleri from Nike, just after the award ceremony...
View ArticleThe MINI Coupé; not for ordinary people
We don’t really understand why this Icelandic hitchhiker with mustache is pregnant, nor why he has a criminal doppelganger, but we like the randomness of this commercial for the new MINI Coupé – it...
View ArticleIntroducing the MINI Coupé below the surface
Beginning of this month we wrote about the weird, but attractive MINI Coupé films made by BSUR. The theme of the films was ‘Find your adventure’. This was translated into an activation by Fel Concepts...
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Huge MINI washed on beach
Last month we wrote about the ‘Find your adventure’ campaign introducing the MINI Coupé below the line. Fel Concepts dropped miniature Coupé’s in bottles in the ocean. If you’d find one on the beach,...
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Vice pimps MINI on web TV
An interesting piece (10:42) of branded content; a joint web series by MINI and Vice – or Vice and MINI if you like. The series is presented by Elliott Bambrough and a different co-driver is selected...
View ArticleFinding your balance
Yet another cinematographic Roadster adventure; a cliffhanger on a bridge in Istanbul. Apparently they are on their way to a wedding, cause they’re tossing out a wedding cake. The concept is as wobbly...
View ArticleTechnology driven coffee
This is what we call a technology driven idea, which means that especially the technology behind the idea is worth sharing. With a briefing from car brand MINI that more or less read ‘How can we reach...
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JWT keeps BMW, Kingsday wins Mini
This summer we wrote about BMW initiating a pitch after having worked with JWT Amsterdam for 29 years – the longest relationship in the Dutch advertising history. Eight agencies were invited to the...
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Manuel Ferrari
We already spotted Manuel Ferrari, who is animation director at post production house The Ambassadors, a while ago when the films he did for Part of a Bigger Plan impressed us – this film, for...
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Kingsday does social media for Mini
Mini sharing fanmail on Facebook. Apart from doing Mini’s international ‘through the line’ work, Kingsday will now also pick up Mini’s Social Media - working closely together with the Global Mini team...
View Article20 shortlist nominations in Film (craft) for Amsterdam
With 13 shortlist nominations in film and 7 in film craft, Amsterdam should be able to win some more Lions tomorrow night. Of all these nominations 4 go to Nike ‘Write the future’, 3 to Heineken’s ‘The...
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